In the summer of 2015 we were approached by Coca Cola & the Efteling, they had seen our previous zoetrope Octomadness. Coca Cola was interested in a beautiful object in the Efteling that would have an authentic Efteling feel to it. So then we got to work.
Mid 2015 we started with our first talks with both Coca Cola and the Efteling. Both have very strong identities and we were set on bringing our own flavor in it as well, so this was quite the challenge. Klaas Harm de Boer – the animator / director of the project – had his job cut out for him. The leading identity was that of the Efteling, with their iconic designer Anton Pieck. Working very closely with the talented design team of the Efteling Klaas Harm designed the zoetrope character for character.
On June first 2016 we finally launched the zoetrope! When the we revealed the curtains, immediately fans starting sharing pictures and clips. If you’d like to go and see the installation is at Station Oost in de Efteling, enjoy!